Target Marketing !deas For Residential Carpet Cleaners

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Target Marketing !deas For Residential Carpet Cleaners

So,what should be our starting point? A small, specific target that you can afford to hit every single month.

5k to 10k households max.

For research you can go to the eddm tool at the post office https://www.usps.com/business/every-door-direct-mail.htm

Nobody can tell you who to target, have to do some research and carve out a manageable group of households {not population but households}. Areas with good paying jobs is a start.

Use some common sense, people who make $30k a year can’t afford  rates of $400 a year to clean.

How? EVERYTHING you can afford for that target consistently for the next 12 months

1. EDDM
2. Coupon mailers
3. Adwords
4. door hangers
5. website
6. any potential referral source you can think of (use common sense only millionaires use interior decorators)
realtors, maid service, plumbing, window washers anybody who services that neighborhood.
7. Social media
8.Craigslist
9. Networking
10. Paid social media- angies, yelp, etc.

This is the easiest way to learn, its just too hard with all these options we have today. Break it down to a # you can manage and then unload.

Then you can keep track of real life numbers and know for fact which are your best investments for the next 5-10k households.

By | 2016-06-02T07:12:06+00:00 April 11th, 2015|Target Marketing|Comments Off on Target Marketing !deas For Residential Carpet Cleaners

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Commercial carpet & tile cleaning marketing