Commercial Carpet Cleaning- Marketing Campaign Template

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Commercial Carpet Cleaning- Marketing Campaign Template

Commercial Carpet Cleaning- Marketing Campaign Template

Before spending the $$, simply write down what your goal is, time frame, description, messages, pictures, ROI standard, etc.

and, and most importantly the set of actions you will take and frequency schedule.

All you need is a pencil and paper.
Map out a PLAN.

They can be as large or small as you choose.

EXAMPLE:

Description: Generate more referrals from current customers

______________________________________________________________________________

Objective: A. generate more sales from customer referrals

B. stay in contact with current customers

C. plant the seed for future referrals

______________________________________________________________________________

Campaign: Offer all current customers $20 gift card to refer new business

Geography: All service areas

Time: 12 months

Why: to generate more sales $$

How: through direct mail postcards and email

Size: current database of 1000 active customers

Specs A.- Email

2 simple emails sent out, text only.
Value-
Subject line-
Text-

Specs: B- 2 postcard designs

Design #1- $25 visa gift card
Value-
Picture used-
Headline-
Text-

Design #2- no $$ offer
Value-
Picture-
Headline-
Text-

4000 6×9 postcards sent 4x throughout the year

Alternate $ offer and no offer

Campaign Cost:

Total fixed Cost- $2400.00

Variable cost- $20 per referral

ROI Objective: 10% of customers

100 referrals x job average of $150 = $15,000

Fixed cost- $2400

Variable- $1000 ( assuming half took advantage of $20 and half didn’t)

Revenue- $15000

ROI- 4.4

Schedule:

May 1st – postcard $25 offer

July 1st- postcard no offer

Sept 1st- email

November 1st- postcard $20

January 1st no offer

March 1st- email

Main Value Proposition: A. Get $20 cash back

 

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By | 2016-12-05T05:04:26+00:00 August 13th, 2015|commercial carpet cleaning marketing|0 Comments

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