Commercial Carpet Cleaning- Marketing Campaign Template
Before spending the $$, simply write down what your goal is, time frame, description, messages, pictures, ROI standard, etc.
and, and most importantly the set of actions you will take and frequency schedule.
All you need is a pencil and paper.
Map out a PLAN.
They can be as large or small as you choose.
Description: Generate more referrals from current customers
Objective: A. generate more sales from customer referrals
B. stay in contact with current customers
C. plant the seed for future referrals
Campaign: Offer all current customers $20 gift card to refer new business
Geography: All service areas
Time: 12 months
Why: to generate more sales $$
How: through direct mail postcards and email
Size: current database of 1000 active customers
Specs A.- Email
2 simple emails sent out, text only.
Specs: B- 2 postcard designs
Design #1- $25 visa gift card
Design #2- no $$ offer
4000 6×9 postcards sent 4x throughout the year
Alternate $ offer and no offer
Total fixed Cost- $2400.00
Variable cost- $20 per referral
ROI Objective: 10% of customers
100 referrals x job average of $150 = $15,000
Fixed cost- $2400
Variable- $1000 ( assuming half took advantage of $20 and half didn’t)
May 1st – postcard $25 offer
July 1st- postcard no offer
Sept 1st- email
November 1st- postcard $20
January 1st no offer
March 1st- email
Main Value Proposition: A. Get $20 cash back
Method Clean Commercial Solution Center
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