Setting Up Carpet Cleaning EDDM Direct Mail Campaign

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Setting Up Carpet Cleaning EDDM Direct Mail Campaign

Description: Campaign # 1 EDDM direct mail campaign. 8 mail drops over a 6 month period using 3 different themes. 1 price promotion 2 no price promotion

 Objective:  1. Book Jobs  2.Submit estimates for larger jobs  3.Collect information for remarketing

Prospect:  All households in route numbers #  C001 and C002

Geography:  Zip codes  11111

Services offered: Tile and grout, carpet and area rugs

Value Proposition: value and review from neighbors

Postcard #1 – Tile and grout kitchen, 1 free room promotion

Postcard #2- Carpet, clean smelling, sense of smell. No promotion

Postcard #3– Pets and neighbor reviews. No promotion

 Total Households:  1700

Frequency:  8 times over 6 months

Support

Door To Door:  20 door hangers after each job/estimate

Facebook ads: same area

Costs: .25 cents per piece

1700 households X 8 drops = 13600 drops

13600 X .25 =  $3400

Door to door $200

Facebook $400

Adwords $400

Total Cost-  $4400

ROI Goal– 1:5

$22k revenue over year

$200 job average = 110 jobs

FREE Template

EDDM Schedule- 7 drops 6 Month

Month Postcard Tile Postcard Carpet Postcard Pets
Jan X
Jan X
Feb X
March X
April
X  
May X
June X

By | 2016-12-05T05:04:21+00:00 January 10th, 2016|Carpet Cleaning, Marketing Campaigns, Marketing Materials|0 Comments

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