This is a blog on carpet cleaning content marketing, this specific flyer is focused on commercial carpet cleaning marketing but can be used for janitorial, floor cleaning and restroom cleaning services. The great thing about content marketing is we can use it in many different ways and even reuse content over several channels. Lets say you create a piece of content, now that article can be used in sales letters, flyers, email templates, website, video and whatever else you can come up!
One great sales tool is to create several flyers to keep in inventory when doing walk thrus and bids. Then when a particular subject comes up we can just whip out that flyer and use it to explain how we can solve that specific problem or answer a question. Talking is one thing but backing it up with information is much more powerful.
Commercial carpet cleaning is the focus of this content and we started with our headline at the top. “Why is our carpet matted down and attracts so much oil and dirt?”. This is pretty commonplace in commercial office buildings and our goal is to discuss it and offer solutions. Prospects can become frustrated with spending a lot of money on a carpet cleaning service only to see it become dirty again in a couple weeks. Unfortunately this can lead to writing off the whole process and just giving up.
Under the headline we try and show a picture or image which is similar to the work environment of this specific prospect. In this case we focused on office buildings but if your target was medical or restaurants you might want to show picture of that instead. Often marketing is a game of inches and every little bit counts, the cumulative effect.
Under the image we wrote an introduction to the topic and tried to answer the question posed in the headline. For our industry I try and keep flyers pretty short on copy, that is just my personal taste to get the point across quickly.
In the introduction we explained how commercial carpeting has two main carpet fibers nylon and olefin. We then discussed how we want to identify the fiber and offer the best carpet cleaning method and cleaning solution for that specific fiber.
For this piece of content we focused on olefin with the goal of creating a sequence of flyers for nylon and wool too. In this paragraph we try to explain the common characteristics of this fiber to help the prospect understand this is normal and we have a solution.
Lastly, we offer a solution to the challenges we just identified and explained. In this specific case we offered low moisture or encapsulation on a routine throughout the year in conjunction with 1x year hot water extraction. This is important, the final goal is to create a routine or a carpet cleaning program on an automatic routine. All the content is leading up to setting up a schedule of monthly, quarterly or 2x year cleaning. We are just trying to provide evidence to prove our point.