This blog is on a hot topic lately about Facebook Marketing Ideas for carpet cleaning, janitorial and tile and grout cleaning services. This specific blog is more geared towards the residential carpet & tile cleaners but the concept can be applied to the commercial market also. We are going to show examples of different landing pages that can be used and the different themes or ideas we can use.
Landing pages are kind of confusing to people, all a landing page is a page, just a web page. Weather you make one from one of the services out there or just use a page or blog on your website doesn’t really matter. The point is to have a form attached leads or prospects can fill out and the information drops right into a CRM or sales & marketing software.
This first example is using a blog on our website, we absolutely can use a blog on our website as a landing page. Now this sample is very technical, so this idea would not be great for every lead. As you scroll down you can see we have a lot of text, almost 800 words, video and a data table. This would be an extreme example of a technical based facebook marketing campaign. Obviously a carpet cleaner wouldn’t want to write about a business plan to homeowners but you could just as easily write about different carpet fibers and what the pros/cons are.
One thing I would recommend using this idea is putting some kind of bold call to action over on the right, something that will stick out like a free estimate button or something.
Facebook Marketing Ideas Carpet Cleaners and Commercial Cleaning
This next sample is more of a traditional landing page, very simple and quick with a form to fill out. Tile and grout cleaning is the service we focused on and the theme was a video style with very little text, just a short paragraph. The offer is for 1 free room of carpet cleaning with any tile cleaning service which is a great way to cross sell an additional service with no risk to the customer. Facebook is perfect for offers like this, the contact form is at the bottom and a lead can quickly scan through the page and make a decision to schedule an estimate or get more information. Only thing I would add here is maybe a link to your full website, some leads might not be ready yet to make a commitment so it’s a good idea to offer them the option to Learn More.
Sample three is again set up to claim an offer, what we would do here is post the link in our facebook marketing and the customer enters on this page. The difference is this page will be set up with a two step sign up process instead just 1 page with form at bottom. The offer was for 1 room of carpet cleaning $100, there is no limit to what kind of offers we make, I could just as easily made it clean 2 rooms and receive free carpet protector or whatever else you can think of. With the two step form a customer goes to the second page and fill out contact information. The goal is to connect these forms with your sales and marketing software so the information drops right in and we can immediately contact for details or scope of the project.
Using Giveaways For Facebook Marketing
This last example we are going back to the simple 1 page theme and using a carpet cleaning giveaway. This format is set up to be really quick and for a lead to fill out the form at the bottom. Accidents do happen … that is the message here and we are offering a free bottle of spot carpet cleaner to help out homeowners. The marketing idea here is homeowners are not going to call a cleaner for every little spill they have, so why not create a relationship and help them out in between professional cleanings.
The way I think about this one is when someone is trying to get a free bottle of spot cleaner that costs $2 make it quick and easy.
The whole point of this blog is to open our minds on all the different directions we can take and ideas you can come up with once you start thinking about it. The critical part is choosing an audience you plan on marketing to for the long term and then rotate these messages looking for the hot button. Every lead is motivated by different things just like cleaners look for different features on equipment and vans.