This is a quick blog on How to market your cleaning business, targeting churches. This is a sample marketing plan targeting churches, we used carpet cleaning as an example but this can be applied to any cleaning service that wants to add more commercial accounts with churches. Commercial cleaning, janitorial, carpet cleaning and tile can all be used.
The idea here is to create a dedicated marketing plan for the whole year. One and done advertising never works in any medium, just think of how many TV commercials of Coke you have seen in your life. We are using telemarketing or cold calling as the example but door to door can work just as well. The follow up plan is a flyer and sales letter which can also be replaced with a postcard.
Top 10 Subjects of A Cleaning Service Marketing Plan
- Contact person
- Sales Packages
- Value Proposition
Sample Marketing Plan
We started with the cover page which is a flyer we create in a previous blog to show an example advertisement, you can see the full brochure and blog >>> Building !deas .
Description– all churches and religious organizations within a 15 mile radius of our shop
Objective– We have 3 main objectives: Schedule an estimate, Find out decision maker and qualify interest level, Lastly put in category for follow up.
Employee Size– with churches its tricky as most have many volunteers, we started with 5 employees, any less than that is a mom and pop operation with very little budget.
Industry– churches and/or any religious organization
Geography– this can be done in several different ways we went with a center of our shop location and 15 mile radius around.
Contact person– contact person or decision maker, some common titles for churches is business manager, pastor and facility manager.
Services– what services we want to highlight, in this case carpet cleaning either hot water extraction or encapsulation.
Sales Package– what sales package to use, here is an example of 2x, 4x year and monthly. Monthly will mainly be for larger buildings cleaned in sections
Value Proposition– What are we going to highlight that a prospect will find valuable. Testimonials from current church clients is a great angle for this target.
Creatives– get all of our creatives lined up which include brochure, sales letter and email template.