Looking to add more commercial cleaning accounts?
Get more profit out of your sales & marketing with targeting
Looking To Add More Janitorial & Commercial Carpet/Tile Cleaning Accounts?
Welcome to Account Based Marketing, feel free to examine our website and use our free resources to help grow your cleaning service
This is a comprehensive tutorial on putting together a sample janitorial & commercial cleaning service business plan. This can be used by cleaning services, janitorial service, commercial cleaning specialty and carpet cleaning businesses.
By targeting your commercial cleaning leads from the beginning you can market to each group differently. Not only by what message you create but also by HOW you reach them.
Commercial cleaning employee manual or handbook, this can be used for janitorial, carpet cleaning and commercial cleaning services
Need A Commercial Proposal?
Welcome to our sample 12 page janitorial proposal and commercial cleaning estimate
Introducing Commercial Advertising
The challenge with selling commercial cleaning and janitorial accounts is getting in front of managers, executives and business owners BEFORE they go out for a formal bidding process.
By the time they commit to seeking bids, 5-7 competitors are going to be invited. This makes our job a lot harder and much more price competitive.
We want to do a walk thru and submit a proposal BEFORE the competition shows up, at this stage we come off as a consultant, asking questions and providing solutions.
Welcome To Account Based Marketing
What is Account Based Marketing? ABM is a shift from just getting commercial cleaning leads randomly to targeting prospects at specific businesses and specific industries or what we like to call our KEY ACCOUNTS. (note depending on your goals and size)
What are some examples of Key Accounts? Medical buildings from 5000 to 10,000 square feet. Professional offices from 20 K to 50K square feet, all businesses within a 5 mile radius regardless of size.
What businesses can use account based marketing? Commercial cleaning, janitorial services, office cleaning, commercial carpet cleaning, restroom sanitation, tile and grout cleaning.
Commercial Cleaning and Janitorial Service Marketing
Welcome to our tutorial on commercial cleaning marketing for janitorial services, commercial carpet cleaning and commercial specialty cleaning services, this is a free resource to learn about business planning, sales, marketing, bidding, proposals.
Some of the topics that are covered in this tutorial:
- Marketing planning- sales plan, marketing plan, target marketing
- Marketing- value propositions, budget worksheet, linkedin, facebook, door to door sales, cold calling,
- Sales- proposals, facility managers, property managers and office managers
The point is trying to get all of this information rowing in the same direction, an organized pathway of point A to point B to point C. Often commercial cleaning services just kind of throw things against the wall hoping for the best. We are trying to get everything working together as a team.