Commercial Cleaning Marketing Agency


Ignite Your Passion with a Burst of New Cleaning Accounts – Act Now!

Digital Marketing Agency For Commercial Cleaning, Janitorial and Cleaning Services.

Looking to create a digital marketing plan for your cleaning services company?

Look no further than our digital marketing agency, specializing in comprehensive marketing strategies tailored specifically to cleaning services. Whether you offer commercial cleaning, janitorial, house cleaning, or carpet cleaning services, we have the expertise to help you reach your target audience and grow your business.

But with so many cleaning services across the United States, it can be a challenge to decide which marketing tactics will provide the best return on investment. That’s where our team comes in. We will research your market, take into account your goals, and identify opportunities to help you stand out from the competition.

Our 6-step process for creating a digital marketing plan is designed to be a living document that can be updated and improved over time. Here’s what it entails:

Step 1: Define your objective or financial goal

The first step in creating a successful marketing plan is to determine how much revenue or profit you want to generate in a year. Whether you’re aiming for $50K, $100K, or even a million, it’s important to start here, as some of the other answers will depend on this.

Step 2: Assess available resources and commitment level

In order to create a plan that’s sustainable over the long term, it’s important to be honest about the resources you can commit to it. This includes factors such as how many hours per day/week/month you’re willing to invest in the campaign, how much money you can spend on marketing and advertising each month, and how many business leads you need.

Step 3: Define your target audience

The next step is to determine the types of businesses or household demographics you want to target. This can be broken down into two main categories: industry or geographic location. For example, you may want to target churches or medical buildings, or you may want to hit every business in a certain zip code, town, or radius.

Step 4: Focus on your services

Which services will you focus on? This section works hand in hand with step 3, as certain services may fit better with certain targets. For example, churches and professional offices are great for carpet cleaning with encapsulation and VCT, while restaurants and hotels may have more hard tile to clean. We will help you fit the right services with the right accounts.

Step 5: Develop an activity log

What physical actions can your company and ours take on a daily/weekly/monthly rotation to achieve your goals? Some examples might include cold calling 20 businesses per week, making 20 connections on LinkedIn per week, running a Facebook ad Monday-Friday for a specific budget, posting one article on social media per week, writing one blog per month, shooting two videos per month, and mailing each qualified lead/prospect twice per year.

Step 6: Determine training needs

Finally, we will work with you to identify the sales and marketing training you need to accomplish your goals, including immediate, short-term, and long-term training options.

Overall, our goal is to help you create a digital marketing plan that is customized to your unique business needs and goals, and that will help you stand out from the competition and grow your business.

Then we implement the tactics that work best for your situation.

Start here by completing a customer profile .

digital marketing agency

Unlock the Power of Digital Marketing: Let Us Create & Implement Your Marketing Strategy

By first deciding on a specific group of prospects and then creating content tailored to their specific needs, questions and problems. We first start by creating a customer profile specific to your goals, services and market.

We understand whenever commercial cleaning & janitorial service owners start to research website design and seo it can become a rabbit hole you never come out of. I know and have been involved in thousands of these discussions over the years in social media.

It always devolves into debates over hyper-technical details and the small business owners want no part of it. You don’t need to know all that stuff, what’s important for business owners is to understand basic concepts.

EAT = Expertise- Authority- Trust

This is a basic concept to understand and embrace before investing in any website design or seo service.

Expertise– is simply you the contractor, sharing your knowledge of the service you are selling. Basically, you are providing evidence you know how to do this stuff. This can be done through text, images or video. Best case is all three.

Authority– comes from other people acknowledging that expertise.

  1. 1st Source of authority comes from either local or national media sources, especially any source with a live person editing.
  2. 2nd is from the general public watching your videos or reading your blogs. If thousands or millions of people are experiencing your content, you must know the topic (in googles eyes).
  3. 3rd is from industry sources like a trade association or winning a local award.

Trust– This is a huge topic for google maps specifically but also search in general. Trust comes from real people ultimately; the biggest way is through customer reviews. Social media is also a big part of trust because they are dealing with your company on a regular basis or are current clients.

Email- is the last one but still important, website traffic from email is considered pretty trustworthy, mostly a cleaning company only emails and gets responses from people they know.

Website Design Using Rich Content

A big part of our website design and seo marketing strategy is using rich content. 

If you explore our website you will notice we have pages with text of 500 words to 6000 words. 
Power point presentations, images, introduction videos, owner videos, calculators, graphs, tutorials, manuals, almost anything you can imagine. 

There is 2 reasons for this, google search and for the website visitors.

Google likes rich content and has stated many times they want websites to encourage engagement and get readers thinking, acting on the topic presented on a page.

Our ultimate goal is the visitors, readers, we want people to enjoy their experience on our website and come back again. 

Everyone is different, so we like the concept of offering options. If a visitor prefers text, fine we have that option. But if they prefer pdf’s or videos, that’s great also. 

We want to use this website design strategy for your cleaning service. The details will change of course based on your goals, market, value proposition and services but the concept is still the same. 



New Account Growth Package