EXPERIENCE THE THRILL OF ACCELERATING NEW SALES GROWTH

Looking to create a digital marketing plan for your cleaning services company?

Look no further than our digital marketing agency, specializing in comprehensive marketing strategies tailored specifically to cleaning services. Whether you offer commercial cleaning, janitorial, house cleaning, or carpet cleaning services, we have the expertise to help you reach your target audience and grow your business.

But with so many cleaning services across the United States, it can be a challenge to decide which marketing tactics will provide the best return on investment. That’s where our team comes in. We will research your market, take into account your goals, and identify opportunities to help you stand out from the competition.

Our 6-step process for creating a digital marketing plan is designed to be a living document that can be updated and improved over time. Here’s what it entails:

Step 1: Define your objective or financial goal

The first step in creating a successful marketing plan is to determine how much revenue or profit you want to generate in a year. Whether you’re aiming for $50K, $100K, or even a million, it’s important to start here, as some of the other answers will depend on this.

Step 2: Assess available resources and commitment level

In order to create a plan that’s sustainable over the long term, it’s important to be honest about the resources you can commit to it. This includes factors such as how many hours per day/week/month you’re willing to invest in the campaign, how much money you can spend on marketing and advertising each month, and how many business leads you need.

Step 3: Define your target audience

The next step is to determine the types of businesses or household demographics you want to target. This can be broken down into two main categories: industry or geographic location. For example, you may want to target churches or medical buildings, or you may want to hit every business in a certain zip code, town, or radius.

Step 4: Focus on your services

Which services will you focus on? This section works hand in hand with step 3, as certain services may fit better with certain targets. For example, churches and professional offices are great for carpet cleaning with encapsulation and VCT, while restaurants and hotels may have more hard tile to clean. We will help you fit the right services with the right accounts.

Step 5: Develop an activity log

What physical actions can your company and ours take on a daily/weekly/monthly rotation to achieve your goals? Some examples might include cold calling 20 businesses per week, making 20 connections on LinkedIn per week, running a Facebook ad Monday-Friday for a specific budget, posting one article on social media per week, writing one blog per month, shooting two videos per month, and mailing each qualified lead/prospect twice per year.

Step 6: Determine training needs

Finally, we will work with you to identify the sales and marketing training you need to accomplish your goals, including immediate, short-term, and long-term training options.

Overall, our goal is to help you create a digital marketing plan that is customized to your unique business needs and goals, and that will help you stand out from the competition and grow your business.

Then we implement the tactics that work best for your situation.

Start here by completing a customer profile .