Words to Supercharge Your Commercial Cleaning Cold Calling Template
In the competitive world of commercial cleaning sales, words are more than just a means of communication. They are strategic tools that can significantly impact the success of your cold calling efforts. To maximize your engagement and results, it’s crucial to know how to use specific “power words” effectively.
These words not only capture attention but can also persuade potential clients to trust and engage with you.
Why Use Power Words in Cold Calls?
When you make a cold call, you don’t have the advantage of face-to-face interaction or body language. Therefore, the words you choose carry the full weight of making that crucial first impression. Power words can help you:
- Trigger emotional responses that create a connection with the listener.
- Establish authority and convey trustworthiness, making clients more receptive to your offer.
- Set the tone for a long-term, professional relationship.
Related Reading:
- Learn how to optimize your cold calls with effective scripts in our guide: Effective Cold Calling Techniques for Cleaning Services.
- Discover the importance of avoiding jargon in your cold calling: Why Cleaning Services Should Steer Clear of Jargon in Cold Calling.
Script Examples
Leading
- Application: “As a leading provider of commercial cleaning services…”
- Impact: Establishes your company as a top player in the market, enhancing credibility and trustworthiness.
- Practical Example: When speaking with a property manager, you might say, “As a leading commercial cleaning service, we’ve been trusted by top-tier office buildings to maintain cleanliness and safety.”
Innovative
- Application: “We use innovative techniques to ensure the highest standard of cleanliness.”
- Impact: Highlights your use of cutting-edge solutions, appealing to clients who value advanced cleaning methods.
- Practical Example: For facility directors, you could say, “We implement innovative cleaning technologies, such as electrostatic sprayers, to ensure no area is overlooked.”
Reliable
- Application: “We pride ourselves on being reliable and punctual.”
- Impact: Assures clients of dependability, a key concern for service-based relationships.
- Practical Example: If a client mentions concerns about past unreliable cleaners, respond with, “Our team is known for being reliable and consistent, ensuring your facilities are cleaned on schedule.”
Customized
- Application: “We offer customized cleaning solutions tailored to your specific needs.”
- Impact: Emphasizes personalized service, catering to businesses looking for tailored solutions.
- Practical Example: For an office complex, say, “We customize our cleaning plans to fit your daily traffic patterns and specific needs, ensuring a cleaner environment at peak hours.”
Professional
- Application: “Our professional team is trained to handle any cleaning challenge.”
- Impact: Highlights expertise and professionalism, essential qualities in gaining client confidence.
- Practical Example: When talking to a facility manager, emphasize, “Our professional team is OSHA certified and trained to handle the unique cleaning requirements of large corporate buildings.”
Eco-friendly
- Application: “We utilize eco-friendly products that are safe for your workspace and the planet.”
- Impact: Appeals to environmentally conscious businesses, aligning your service with sustainable practices.
- Practical Example: For companies with a green initiative, highlight, “We exclusively use eco-friendly, non-toxic products that ensure a safe workspace while supporting your sustainability goals.”
Comprehensive
- Application: “We provide comprehensive cleaning services that cover all areas of your facility.”
- Impact: Suggests thoroughness and attention to detail, ensuring clients that no aspect of their space is overlooked.
- Practical Example: Mention to a healthcare facility, “Our comprehensive cleaning services cover everything from patient rooms to high-touch surfaces, ensuring every corner meets the highest standards of sanitation.”
Expert
- Application: “Our experts are equipped to deliver top-notch services.”
- Impact: Positions your team as authorities in the field, which is crucial for building trust with potential clients.
- Practical Example: For high-security clients, say, “Our experts understand the unique needs of facilities with high compliance standards, and we provide the level of service that meets those strict criteria.”
Guaranteed
- Application: “All our services come with a satisfaction guarantee.”
- Impact: Reduces perceived risk, giving clients peace of mind that they are making a safe choice.
- Practical Example: Reassure hesitant prospects with, “We offer a full satisfaction guarantee. If anything isn’t up to standard, we’ll come back and make it right at no extra cost.”
Sample Cold Calling Script
Step 1: Receptionist
Receptionist: Hello, my name is Jason with ABC Commercial Cleaning. We specialize in commercial cleaning locally. May I speak with the person that handles that for your company?
Step 2: Speak with the Contact Person
Contact Person: Hello “Bob”, my name is Jason, and I am calling with ABC Commercial Cleaning. We are an EMERGING LEADER in providing commercial cleaning services locally.
Or:
Contact Person: Hello “Bob”, we are an EMERGING company locally, specializing in commercial cleaning services.
Take a breath.
Since we do not advertise heavily and we have not had the opportunity to work for you in the past, I would like to stop by and introduce myself to your company.
Or:
I would like to stop by and introduce our company to you.
What Power Words Should A Cleaning Company Use?
In this phone script, we used the word EMERGING. This is a perfect word to describe where most cleaning services are when they start cold calling.
It’s important to keep the script short but effective. Over-complicating the script can lead to frustration. Memorize a short script, and perfect it before moving on to more advanced strategies.
Make Sure to Choose A Word You Can Back Up
We chose the word EMERGING because it is something we can back up. We are an emerging cleaning business — rising, developing, growing, etc. Later in the conversation, we tie it all together.
If you claim to be innovative, you need to provide proof later. If you claim to be green, be ready to explain how and why your service is environmentally friendly.
Getting Past the Gatekeeper
Dealing with the receptionist is simple. Their job is to direct calls, so don’t come off as spammy. Be direct and honest about who you are, what you do, and what you want from them.
One of the most important words nowadays is LOCAL. Let them know you’re a local service company, a neighbor of sorts.
Time to Speak with "Bob"
Once you’re speaking with Bob, start with your name, company, and then plug in the power word EMERGING.
For example: "We are an emerging company locally, specializing in commercial cleaning."
After a breath, continue with: "Since we do not advertise heavily and have not worked for you in the past, I would like to stop by and introduce myself."
Low Risk for You and the Prospect
This approach is low risk for both you and the prospect. You’re not under pressure to "sell" anything, just to introduce yourself.
For Bob, the only commitment is an introduction. If he likes what he hears, he may offer a walk-through. If not, he’ll take your card and keep it on file.
Conclusion
When prospecting by phone, the words you use are critical. Prospects get dozens of calls from vendors every day. It’s essential that whatever value you claim, you can back up later, or it will backfire.
Implementing Power Words in Your Scripts
Incorporating these power words into your cold calling script can dramatically increase your success rate. Here’s a step-by-step approach to refining your script:
- Open Strong: Start with a powerful introduction that immediately conveys value.
- Highlight Benefits: Use power words to underscore the specific benefits your service offers.
- Address Pain Points: Tailor the conversation to address common challenges or pain points, utilizing power words to provide reassurance and solutions.
- Close Confidently: End the call with a compelling call to action, reinforced by a strategic use of power words.
Download Our Free PDF Guide
For a more detailed script and further examples of how to use these power words effectively, download our free PDF script. This resource will help you craft persuasive scripts and handle various calling scenarios with confidence.