How to work with referral sources to get commercial cleaning leads
In this presentation we wanted to introduce you to a potential referral source to get commercial cleaning leads that you may not have thought about before. This can apply to commercial carpet cleaning, janitorial service or any specialty commercial service.
Office furniture installers and retailers can be a great little niche referral source for the office market especially.
Getting the leads list
To get started I just googled office furniture installers to see how many were in an area. You also can buy mailing lists to become more organized and create a dedicated campaign, but google is a good starting point.
In this quick search for Atlanta you can see dozens of businesses listed for this category, I’m sure there is a lot more.
What Services to offer?
For this referral source I have found two main services they can have interest in
- Office Chairs
- Office Partitions, workstations with fabric
Mainly office partitions seem to carry the most interest. For some reason when business purchase new office furniture they focus on the desks, chairs and then always want to go cheap on the partitions
This is where we can come in and be the hero. The installer can offer to restore/clean the partitions instead of full replacement for the client and hire us to do the work, then just mark it up and make an easy profit.
From a bidding standpoint this is a great position for us to be in, instead of competing against other cleaning services they are comparing the cost of cleaning versus replacement.
Now the magic happens!
If you think about this, we are now in the clients building cleaning chairs and partitions. Its inevitable we will meet the manager, facility manager, office manager, etc throughout the project.
This gives us a great opportunity to sell carpet cleaning, tile cleaning, office cleaning daily janitorial service, etc. Often when businesses take on these big remodeling projects they are looking for a fresh start!
The original referral source, office furniture installers doesn’t provide these services so we are in no way taking business from them.
I know this is an overused cliché but this really is a win/win/win situation for everyone.
How To Connect?
This is a referral source, going door to door and introduce yourself is critical, they really need to meet you before deciding to refer you. You can also add a sell sheet specific to partition/chair cleaning.
Some digital marketing products would include landing page, email template and youtube video of a job.
In conclusion I have found this to be a great little marketing campaign with very low competition if any, the best ones!