Today we are going to focus on getting commercial tile/floor jobs through construction clean ups.
This is more focused on project work floor cleaning, tile cleaning, sealing etc and not cleaning the whole building but just the floors/carpet.
Great part about this strategy is we can get a high margin 1x job through the construction company and then reach out to the client moving in for a long term routine maintenance.
2 jobs for the price of 1, who doesn’t love that!
Description:
Create a marketing campaign reaching out to construction companies to sell floor cleaning services and gain referrals to the client moving in.
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Objective:
- Get on company bid list
- Collect information about type of projects
- Find out project manager’s name or list
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Prospect:
All construction companies with 10 or more employees
Small to medium size projects
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Geography:
Contact Person:
- Project Managers
- Superintendents
Services offered:
- Tile & grout steam cleaning
- Grout sealing
- Grout coloring
- VCT floor waxing
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Value Proposition:
flexible scheduling, quick job turn arounds, safety, expert knowledge of tile
Total Construction Businesses: 247
- Buy list
- Search google for construction projects
- Local business journals
- Newspaper
How do we reach them?
- Door to door is best
- Linkedin connections
- Email/Mail Follow up
- Phone
Frequency Schedule:
1.Door to Door quarterly 247 businesses X 4 divided by 52 weeks = 19 per week
2. Linkedin reach out to 5-10 a month
3. Email/Mail follow up 4x year when qualified
4. Phone call follow up 2x year when qualified
Cost Breakdown:
Dollars-
Time-
ROI Goal-
# Construction Jobs gained
# Referral Clients gained
