How Cleaning Companies Can Rank in All Google Search Types
When someone Googles “cleaning service near me,” they’re not just seeing a list of websites. Google shows:
- ✅ Local map listings (Google Business Profiles)
- ✅ Paid Google Ads
- ✅ Organic website links
- ✅ Image and video results
- ✅ People Also Ask boxes
- ✅ AI summaries and featured snippets
Most cleaning businesses focus on just one: ranking their website. But to compete today, you need to show up in multiple result types — and each one requires a unique optimization strategy.
In this post, we’ll walk through all 7 search result types and how you can optimize your cleaning business to appear in each of them.
📋 Need a full checklist to follow? Start with our Cleaning Service SEO Checklist.
📍 Not showing up on Google Maps? Fix your profile using our Google Business Optimization Guide.
Why Google Doesn’t Show Just One Result Type
When someone searches for a cleaning company, Google doesn’t just return a list of websites. It displays a variety of result types based on what the user is likely looking for. This means your cleaning business needs to show up in more than one format to win more visibility and clicks.
| Google Result Type | Why It Matters for Cleaning Businesses |
|---|---|
| Maps (Local Pack) | Appears above organic listings; shows your reviews, service area, and contact info. |
| Google Ads | Top of the page visibility — ideal for fast leads and seasonal campaigns. |
| Organic Listings | Long-term traffic driver through your website content and SEO. |
| Image Pack | Great for showing before-and-after cleaning photos with keyword-optimized filenames. |
| Video Carousel | Capture attention with short YouTube videos on cleaning tips or service walkthroughs. |
| People Also Ask (Q&A) | Let your website answer common questions and appear in Google's “instant answer” box. |
| AI Overview (with Sources) | Google AI pulls top answers with citations — structured content and schema can land you here. |
💻 Need a Website That Gets Leads?
Our SEO-ready websites are built specifically for cleaning businesses. Mobile-friendly, fast, and designed to convert clicks into booked jobs.
💰 View Website Design PricingHow to Show Up in Every Google Result Type for Cleaning Services
If you want to maximize your visibility in Google search, you need to optimize for more than just your website. Use the steps below to appear in the local map pack, ads, image carousel, video results, People Also Ask, and even AI-powered answers.
Claim and fully optimize your GBP with services, hours, photos, Q&A, and reviews.
Run ads using location + service combos like “carpet cleaning Phoenix.” Use ad extensions.
Ensure your site has CTAs, individual service pages, and city keywords woven into text and titles.
Add schema for FAQs, services, and location to increase your chance of AI and featured results.
Answer common questions on your homepage or service pages using conversational headings.
Add descriptive filenames and alt text to your cleaning project photos to show up in Google Images.
Upload short 60-second videos per service with location-based titles and relevant tags.
✅ Recommended Tools:
- Google Search Console
- Google Business Manager
- Surfer SEO
- YouTube Studio
Common Mistakes to Avoid
Even the most well-meaning cleaning businesses make these mistakes when trying to rank online. Fixing them can instantly improve your visibility and lead flow.
SEO includes Google Maps, images, videos, and even schema. Focusing on just your website limits your reach.
GBP is often the first thing potential clients see. Not optimizing it means missing out on local visibility.
Without visual content or structured data, your site won’t be eligible for featured snippets or image/video packs.
Visual search is growing. If you’re not posting photos or short videos, you're missing major visibility opportunities.
Need help identifying where you're falling short?
📩 Contact Us with QuestionsFAQs: SEO for Cleaning Businesses
What’s the first SEO step for my cleaning business?
Do I need SEO if I already have a Facebook page?
How often should I post on my cleaning blog?
How can I rank in Google Maps?
Can I show up in multiple Google result types?
🚀 Ready to Grow Your Cleaning Business Online?
Let’s talk strategy. Whether you need a new website, want to rank in your local market, or just need clarity — we’re here to help.