Does your commercial cleaning service need a targeted leads list of local businesses to contact?
Direct Mail List
Why Build a Leads List
Create specific messages to specific commercial carpet, tile and janitorial leads.
Create specific value propositions to very specific leads. Every lead may find different messages important, the 100 employee software company may have different needs then a restaurant. A 5 employee dentist office may be motivated differently then a 100 employee medical group.
By targeting your commercial cleaning leads from the beginning you can market to each group differently. Not only by what message you create but also by HOW you reach them.
- Employee size
- Sales Volume
- Geographic Area
- Towns and County
- Square Feet estimate of the building
- Radius from your home or office
- Contact Person
- Business Email
What Type of Local Businesses Can You Target?
- Commercial Property Managers
- Medical Buildings
- Professional Offices
- Doctors & Dentists
- Industrial including manufacturing & distribution
- Referral Sources
- Government buildings
- Large/Medium/Small businesses
AND Hundreds of other categories you probably never thought about
This is Called Key Account Marketing
What is Key Account Marketing? This is a shift from just getting commercial cleaning leads randomly to building long term relationships with people at specific businesses and specific industries or what we like to call our KEY ACCOUNTS.
What are some examples of Key Accounts? referral sources, large accounts $$ (large is relative, some people think $10k is large and others $1 million, the concept is the same), specific industry, cleaning accounts with the biggest profit margins, accounts with the biggest upsell or cross selling potential. Accounts with the biggest growth potential long term.
The strategy is to shift our resources to the biggest payoff and not market to every business equally. Some businesses will spend $1200 year, while others might spend $50k. We want our marketing plan to reflect that.
Key account marketing has become important for many commercial cleaning services. The Pareto Principle is driven by the 80/20 rule – 80% of current or potential revenues come from 20% of customers – many cleaners have come to realize that these customers must be treated differently from the average customer. Of course, it is one thing to know this information, it is another to figure out exactly what to do.
Basic400 Business Contacts
Advanced1000 Business Contacts
Pro600 Business Contacts