Craft a Winning Janitorial Proposal & Cleaning Estimate
Welcome to our sample 12-page janitorial proposal template and commercial cleaning estimate. This comprehensive guide covers the top 12 key sections to include in a cleaning proposal, helping you create a professional and persuasive bid that stands out.
Every potential client values different aspects of a proposal, and more than one decision-maker is often involved in the process. While you may meet an office manager during a walk-through, the final decision often includes executives like the President, CFO, or business owner—individuals you may never meet directly.
That’s why your proposal must address the concerns of all key stakeholders. By covering essential topics that matter to managers and executives, you increase the chances of winning the contract, even without face-to-face interactions.
Want to streamline your bidding process? Try our Janitorial Bid Calculator to estimate costs and pricing effectively.
For a ready-to-use, professional cleaning proposal template, download our free PDF today.
12 Essential Pages for a Winning Janitorial Proposal

Your janitorial proposal is more than just a pricing document—it's your opportunity to showcase professionalism, reliability, and trust. Below are the 12 key pages that will help you craft a compelling and comprehensive commercial cleaning bid. Each section plays a critical role in helping your potential client feel confident in your services and approach.
Explore the Key Pages of a Winning Janitorial Proposal
Here’s a breakdown of the essential pages included in a professional janitorial proposal. Click below to download the full template.
Cover Page & Contact Info
This is the first impression your potential client will get. A clean, professional cover page with your logo, business name, and contact details builds trust and sets the tone for the entire proposal.
Cover Letter & Introduction
The introduction outlines your mission and why your company is the right choice. This section personalizes your pitch, demonstrates professionalism, and explains your value proposition in a friendly, direct way.
Price Page
Clearly communicates the investment required for your services. A transparent, easy-to-understand price page that includes service levels, optional add-ons, and billing terms helps avoid confusion and builds credibility.
Service & Frequency
This page details exactly what services you'll provide and how often. It helps clients visualize day-to-day results, manage expectations, and compare your offer with competitors more easily.
Safety
Emphasizes your commitment to health and safety compliance. Whether it’s OSHA, chemical handling, or pandemic protocols, this reassures clients that your team will follow proper procedures on-site.
Employee Rules
Outlines the behavioral standards your staff is expected to follow. This can include dress code, punctuality, professionalism, and site conduct—giving clients peace of mind about who’s entering their space.
Hiring & Training
Shows the rigor of your hiring and onboarding process. Highlight background checks, reference screening, and initial training programs to demonstrate your commitment to reliable, skilled staff.
Desk & Disinfecting
Details your disinfecting process for high-touch areas. Especially important in a post-COVID world, this section outlines what gets cleaned, what products you use, and how often disinfecting takes place.
Inspections
Explains how you monitor quality on-site. Whether it’s supervisor walkthroughs or digital inspection apps, this builds trust and reinforces your company’s commitment to accountability and excellence.
Training Checklist
Outlines the specific tasks each team member is trained on before they begin. This section reassures clients that your staff will perform consistently and know what to do in every situation.
Equipment Capabilities
Highlights your cleaning tools, machines, and technology. This can include everything from HEPA vacuums to floor scrubbers, helping clients understand how you're equipped to meet their facility’s needs.
References & Testimonials
Share positive client feedback to build trust. A few well-placed testimonials or references help reduce buying hesitation and validate your experience and reliability in the commercial cleaning industry.
Download Your Free Janitorial Proposal Template
Get the full 12-page proposal template in PDF format. Perfect for commercial cleaning and janitorial companies looking to close more deals.
Download NowHow to Create a Janitorial Proposal That Wins More Contracts
Watch this video guide on crafting a professional janitorial proposal that sets you apart from competitors and helps you close more deals.
Frequently Asked Questions
Download Your Free 12-Page Janitorial Proposal Template
Get a professionally designed janitorial proposal template to streamline your commercial cleaning bids. This comprehensive 12-page document includes pricing, services, safety policies, and more. Download now and start winning more contracts!