How To Grow a Cleaning Service Network Marketing
Looking to grow your cleaning service by networking but wonder what network marketing strategy is best for your commercial cleaning or janitorial service. Every strategy, tactic works to some degree. Important part is determining what’s the best fit for us personally and our business goals.
Best way is to complete a quick swot analysis to help decide the best probability for success. example swot would be :
Strength– are you good with small talk, do you have good listening skills
Weaknesses– are you impatient or overly opinionated on every topic.
Opportunity- are other local cleaning services using this tactic successfully
Threats- threats can be more specific, like a cleaning service already exists or is a long standing member in that specific group.
Where To Find Networking Groups
- BNI
- Professional Associations
- Chamber of Commerce
- Local online newspaper
- Ask in social media
What type of networker are you?
The four networking types:
- Loner (little or no networking)
- Socializer
- User
- Relationship Builder or Networker
Loner
Likes to do most things by himself (because he does it faster or best)
Doesn’t want to bother or worry other people
Feels that his knowledge and skills are often superior to most people
Only asks for help as a last resort (and when it may be too late)
Socializer
Tries to make a friend of everyone he or she meets
Tends to know people’s names and faces but not what they do
Is not usually systematic or ordered about follow-up – contact is random
May not listen too deeply and is quick to move on
User
Is likely to collect business cards without really connecting with the people
Tries to make ‘sales’ or ‘pitches’ on the first encounter
Talks and focuses on own agenda rather than to gather information
Has superficial interactions
Keeps score when giving favors
Builder
Has a ‘giving’ disposition or abundance mentality
Is generally happy to ask others for help or guidance
Listens and learns about people carefully
Is regularly on the look-out for useful information from which others can also benefit
Has a well-ordered and organized networking system
30 Second Sales Pitch
Start with rehearsing a quick 30 second sales pitch about your cleaning company, personal experience, business value proposition, etc.
- Keep it short. Be succinct. According to Wikipedia, an adult’s attention span is eight seconds, so be sure to give just enough information (and more importantly perhaps the right information) so that after only hearing a sentence or two, someone knows what you do – and if it’s a pitch, what you need.
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- Have a hook, “The objective of the first ten or fifteen seconds is to h want to listen for the next forty-five or fifty seconds differently, more intently than they would have otherwise.”
- Don’t forget the pitch. It’s easy to get so caught up in the details of who you are that you neglect to mention what you need.
- Don’t overwhelm with technical jargon. While being able to mention one or two amazing and memorable phrases or figures can be useful, don’t fill your elevator speech with numbers or jargon.
- Rehearse your elevator pitch so that when the opportunity to give it comes, you can deliver it smoothly.
- Use the same tactics for print. You can hone your elevator skills by practicing them in writing.
- As you move through various stages, be sure to update and refresh your pitch.
- When seeking to build strong networks, remember it can be just as important to listen as it is to talk.
Networking Do's and Dont's
Do:
- Ask others for help
- Be friendly, warm and sincere
- Be persistent in following up and following through
- Focus carefully on learning people’s names
- Be helpful to others even if there is no immediate or direct benefit to you
- Stay in touch regularly and systematically
- Always carry calling cards
- Get known as being well-connected (and a valuable resource for others)
- Sit next to strangers at events (not alone or with people you know)
- Keep networking even when you think you can stop
Don’t:
- Be impatient. Results and benefits can come when you least expect them and
- Often take time
- Lose sight of your ultimate goal or objective
- Expect too much of others
- Have hidden agendas (not being up-front and straightforward with other
People)
- Be insensitive to value, belief and cultural differences
- Fail to follow through when you find or are given leads
- Contact people only when you need something
- Go for quantity over quality in your relationships
- Try to do too much and spread yourself too thinly
- Try to network in a way that doesn’t fit your style
