Best Google Ads Tactics to Attract More Cleaning Clients
📢 In today’s competitive market, cleaning companies need more than just referrals to grow — they need visibility. That’s where Google Ads comes in.
🎯 With the right strategy, Google Ads can drive consistent, high-quality leads to your business in real time. But without a plan, it’s easy to waste your budget on low-intent clicks.
🧩 This guide covers proven Google Ads tactics that help cleaning businesses dominate their local market — including geographic targeting, account-based marketing, and service-specific campaigns.
📬 Want to turn new leads into long-term customers?
Pair your campaigns with a high-converting email drip sequence built specifically for cleaning services.
🤖 Tired of unqualified leads?
Use AI to pre-qualify your leads automatically and make every dollar you spend work harder.
📋 Top 3 Google Ads Strategies for Cleaning Businesses
📍 Geographic Targeting
- Target by zip code or radius
- Use location-specific keywords
- Add local ad extensions
👤 Account-Based Targeting
- Segment by audience type
- Use custom intent audiences
- Create personalized ad copy
🧼 Service-Based Campaigns
- Promote flagship services
- Structure ad groups by service
- Highlight features with callouts
Ready to Launch Smarter Google Ads?
Schedule a free strategy call and let us help you build campaigns that convert.
📞 Contact Us for a Free Google Ads AuditGoogle Ads ROI Calculator for Cleaning Services
See what your Google Ads spend this month could earn you over the next 10 years.
📊 Calculate ROI + Long-Term Value
🛠️ How to Set Up a Google Ads Campaign for Your Cleaning Service
Step 1: Choose Location Targeting
Set your campaign to target cities, zip codes, or a radius around your business. Use the “Advanced Search” option in Google Ads to draw your exact service area.
Step 2: Create Audience Segments
Use audience targeting to reach homeowners, business owners, or in-market users actively looking for cleaning services. Segment by interest, behavior, and intent.
Step 3: Write Compelling Ad Copy
Focus your messaging on benefits like reliability, eco-friendliness, or affordability. Include calls to action such as “Get a Free Quote Today.”
Step 4: Link to a Relevant Landing Page
Make sure your ad links to a page that matches the message and offer. Each service or location should have its own tailored page for best results.
Step 5: Add Call Extensions
Use call extensions so users can call you directly from the ad. This improves click-through rate and connects hot leads to your business fast.
📊 Example Google Ads Campaign Structure
Use this structure to align keywords, ad groups, landing pages, and your budget by service or region for better performance and control.
🧼 Commercial Cleaning
Keywords:
“office cleaning service near me”,
“janitorial for business”
Landing Page:
/services/commercial-cleaning
Budget:
$800/month
🏡 Residential Cleaning
Keywords:
“house cleaning in [city]”,
“maid service quote”
Landing Page:
/services/residential-cleaning
Budget:
$600/month
🧴 Carpet Cleaning
Keywords:
“carpet cleaning promo”,
“eco carpet cleaners”
Landing Page:
/services/carpet-cleaning
Budget:
$400/month
🎯 Build a Customer Profile Before Running Google Ads
Before setting your Google Ads budget or choosing keywords, step back and ask: Who exactly am I trying to reach? Your customer profile is the foundation for everything — from targeting to ad copy to landing page design.
Start by identifying your ideal customer segments. For a cleaning company, that could be:
- 🏡 Homeowners looking for recurring cleaning
- 🏢 Office managers sourcing commercial services
- 🔁 Property managers needing turnover cleans
- 🏥 Clinics or daycares with sanitation standards
Demographics and intent matter in Google Ads. Google lets you target by zip code, age range, income bracket, and even life events (like moving or starting a business). But you have to know what motivates each audience.
Ask these key questions for each persona:
- 🧠 What’s their biggest cleaning frustration?
- 🎯 What result are they trying to get — convenience, cost, quality?
- 📱 What words would they actually search in Google?
Once you know your ideal client, your Google Ads campaigns will become dramatically more efficient and effective — because your messaging, targeting, and offers are aligned with real needs.
📊 How Google Ads Fits Into Your Marketing Budget
Google Ads shouldn’t take up your entire marketing budget — but it should be one of the most trackable and ROI-focused parts. Depending on your goals, industry, and market size, you may allocate 20–40% of your monthly marketing spend to paid search.
Here’s an example of how a monthly marketing budget might be structured for a growing cleaning business:
| Channel | Monthly Spend | Purpose |
|---|---|---|
| Google Ads | $1,200 | Lead generation with intent |
| Local SEO & Google Profile | $500 | Organic traffic & visibility |
| Email Marketing | $300 | Lead nurturing & retention |
| Social Media & Boosted Posts | $200 | Brand awareness & remarketing |
| Total | $2,200 |
The key is to track your ROI from each channel and adjust accordingly. Google Ads often brings faster results than SEO or social, but works best when supported by those other efforts.
📥 Need a Budget Planning Template?
Use our free cleaning business marketing budget template to allocate funds across channels and plan your growth month by month.
📊 Download the Budget Template🏢 Targeting Commercial Clients vs. Homeowners
🎯 Commercial cleaning and janitorial services have a much smaller — but more valuable — audience compared to residential. Unlike homeowners, there are only so many office managers, facility directors, and building owners actively searching for services each month.
🔍 Your keyword strategy should reflect this niche. Focus on high-intent phrases like “janitorial RFP,” “office cleaning bid,” or “medical office janitorial service” — not broad terms like “house cleaning near me.”
💼 These are B2B buyers, not impulse consumers. Your ad copy should communicate reliability, professionalism, and industry compliance — think: “Request a Site Walkthrough” instead of “Book Now.”
📄 Landing pages should highlight certifications, insurance, industries served, and contract terms. Add testimonials from businesses, before/after photos, and offer downloadable specs if possible.
📉 Because the market is smaller, Google Ads for janitorial services must be highly targeted and efficient. That’s why building a detailed customer profile is essential before launching a campaign.
📌 Want to Clarify Your Target Market?
Download our commercial cleaning marketing worksheet to define your ideal clients and focus your outreach where it counts.
🎯 Get the Janitorial Target Marketing Worksheet❓ FAQs: Google Ads for Cleaning Services
Find answers to common questions about running Google Ads campaigns for cleaning businesses and how to get the best ROI.
How much should I spend on Google Ads as a cleaning company?
A good starting budget is $500–$1,000/month depending on your market size and service area. Start small, track performance, and scale up based on ROI.
Which services should I promote first?
Start with your highest-margin or most popular service — like commercial cleaning, carpet cleaning, or move-out cleans. These tend to convert better and justify ad spend.
Is SEO better than Google Ads?
SEO is a long-term strategy, while Google Ads delivers faster traffic. The best results come from using both together. Read our SEO guide for cleaning businesses to learn how they work side by side.
Should I use branded keywords like my company name?
Yes. Branded campaigns are low-cost and ensure you appear when someone searches specifically for you — especially if competitors are bidding on your name.
How long should I test a campaign before adjusting?
Let a campaign run for at least 30 days to gather enough data. Monitor clicks, conversions, and cost per lead weekly. Adjust only when patterns are clear.
Ready to Grow with Google Ads?
Let’s build a campaign that brings in leads — not just clicks. Whether you need a fresh start or want to optimize what you have, we can help.