📈 How to Get More Commercial Cleaning Clients: 9 Proven Tactics for 2025
If you're struggling to figure out how to get more commercial cleaning clients, you're not alone. Many janitorial companies rely too heavily on word of mouth or outdated outreach strategies — and wonder why the phone isn’t ringing.
Whether you're just starting out or looking to expand into new industries, getting consistent, qualified leads takes more than just hustle. It takes systems — ones that bring the right prospects to you, earn their trust, and help you close the deal.
In this guide, we’ll walk through 9 proven strategies to win more commercial accounts in 2025. From targeting specific niches to using tools like landing pages, Google Ads, and proposal templates, these tactics are designed to work whether you're an owner-operator or leading a full sales team.
🧠 Understand What Commercial Cleaning Clients Actually Want
To get more commercial cleaning clients, you need to think like one. Facility managers and business owners aren’t just looking for a low price — they want reliability, compliance, communication, and a partner who understands their industry. Tailoring your sales efforts around these expectations can dramatically improve close rates and client retention.
🗓️ Planning
- Plan next week’s sales tasks
- Create monthly and annual goals
- Schedule daily calls and meetings
- Research potential accounts
- Review existing client base for upsell opportunities
📞 Prospecting
- Call or text existing and potential clients
- Run local advertising and targeted emails
- Ask for referrals from satisfied customers
- Engage on social media and join associations
- Send physical mail to big accounts
🖥️ Build a Website That Converts (Not Just Looks Good)
Did you know that over 76% of potential cleaning clients visit your website before calling? In fact, your website often makes the first impression — and if it’s slow, outdated, or unclear, you could be losing thousands in missed contracts.
A high-converting website doesn’t just look modern — it builds trust, answers client questions, and guides them to take action. Here's what every commercial cleaning website should include:
- ✅ Trust badges and certifications (WCB, bonded, insured)
- ✅ Reviews or testimonials from actual commercial clients
- ✅ Clear service pages tailored to specific industries (e.g. offices, medical, schools)
- ✅ Strong calls-to-action on every page
- ✅ Mobile-optimized design and fast load times
📊 Use Google Ads to Appear at the Right Time
When potential clients search “commercial cleaning company near me” or “office disinfecting services,” Google Ads is your chance to be the first result they see. But not all campaigns are created equal. Here’s what works — and what wastes your budget.
✅ What Works
- Targeting local commercial keywords like “janitorial services for offices”
- Using landing pages that match the search intent
- Running call-only ads during business hours
- Tracking conversions (calls, forms, estimates)
- Highlighting industries served: medical, schools, retail, etc.
❌ What Fails
- Broad match keywords like “cleaning” with no filters
- Sending ads to a generic homepage with no CTA
- Ignoring negative keywords (e.g. “DIY” or “residential”)
- No follow-up system in place for missed calls or form fills
- Forgetting to schedule ad pauses during closed hours
📈 Want better results? Explore 3 proven Google Ads strategies that work for cleaning companies.
📄 Create a Landing Page for Each Industry You Serve
A one-size-fits-all message won’t work when marketing to commercial clients. A medical clinic cares about disinfection compliance. An industrial site cares about safety clearances. That’s why you need dedicated landing pages for each industry — each one speaking their language and solving their specific concerns.
🏢 Offices
Focus on cleanliness, appearance, and reliability to reduce employee complaints and improve professionalism.
🏥 Medical & Dental
Emphasize compliance with health codes, disinfecting protocols, and staff training for sensitive environments.
🏫 Schools & Daycares
Highlight safe product use, daytime availability, and background-checked staff trusted around children.
🏭 Industrial & Warehouses
Stress safety-trained staff, slip-resistant floors, and flexibility for after-hours or weekend work.
💡 Still wondering if separate landing pages are worth it? Here’s why your website needs to do more than just exist — it should convert.
🎯 Want to See a Cleaning Landing Page That Actually Converts?
Don’t guess what works — we built a real-world example of a high-converting landing page for cleaning services.
📄 View the Sample Landing Page🤝 Ask for Referrals… the Right Way
Referrals are still one of the most powerful (and cheapest) ways to get more commercial cleaning clients — but most companies don’t ask often enough, or they make it awkward. The key is to turn referrals into a repeatable, systemized part of your sales and customer service process.
🧾 Add a Referral Line to Every Invoice
Include a simple note like: “Know another office that needs cleaning? We’d love an introduction.”
📱 Use QR Code “Leave Behind” Cards
Leave behind small cards with a QR code that links to a Google review page or referral form.
📧 Follow Up with a Referral Email
Send a short, friendly email after the first month thanking the client and asking if they know any other businesses that need your services.
Referrals should feel natural — but that doesn’t mean they should be left to chance. Build it into your process and watch your client base grow without spending extra on ads.
🧭 How to Focus Your Cleaning Marketing on ZIP Codes or Niches
If you're running ads or building landing pages without local or niche targeting, you’re missing high-intent leads. Here’s a simple 4-step process to identify your top ZIP codes, industries, and align your cleaning service marketing for more conversions.
📍 Step 1: Identify High-Value ZIP Codes
Review where your current commercial clients are located. Use ZIP code-level data from call tracking, CRM reports, or Google Ads to identify profitable areas.
🏢 Step 2: Choose 2–3 Industry Niches to Target
Focus on verticals you serve best — such as medical offices, industrial warehouses, or schools. Each niche has different needs, which allows you to personalize your message.
🖥️ Step 3: Build ZIP or Industry-Specific Landing Pages
Instead of sending everyone to a generic homepage, create pages tailored to one ZIP code or niche. Include photos, reviews, and keywords tied to that audience.
📊 Step 4: Launch Geo-Targeted Google Ads Campaigns
Set up Google Ads with location targeting by ZIP code and custom headlines that include the local area or industry. Use call-only ads during business hours for faster leads.
📍 Want to align your website and ads with your best local clients? See how geographic harmony improves both SEO and lead quality.
🧾 Use a Professional Proposal to Close the Sale
You might be the best cleaning company in town — but if your proposal looks like a generic Word doc, you’ll lose the deal. A clean, well-structured proposal shows professionalism, pricing clarity, and trust — especially for commercial clients who compare multiple bids.
Our proven janitorial proposal template helps you stand out, justify your pricing, and win more accounts. It’s pre-formatted, easy to edit, and built with real industry sales experience.
📄 Download the Janitorial Proposal Template🔁 Offer a Maintenance Plan Instead of One-Off Jobs
Chasing one-time jobs can burn out your team and your marketing budget. The most successful cleaning companies build their growth on recurring maintenance contracts — offering long-term value to the client and predictable revenue for your business.
✅ What Works
- Offering weekly, bi-weekly, or monthly plans with discounted bundled pricing
- Building trust with consistent crews and communication
- Locking in future revenue to improve cash flow
- Reducing downtime between jobs and unprofitable travel
- Upselling specialty services during scheduled visits
❌ What Fails
- Only offering one-time quotes with no follow-up options
- Letting leads go cold after the first job
- Ignoring long-term needs like floor refinishing or seasonal deep cleans
- Failing to position your company as a long-term facility partner
- Wasting admin time on rescheduling and re-quoting the same clients
📅 Want to build your business on predictable revenue? Start offering bundled maintenance plans your clients will love.
❓ Frequently Asked Questions
What’s the fastest way to get commercial cleaning clients?
The fastest way is a combination of Google Ads targeting local businesses, a conversion-focused landing page, and consistent follow-up. Referral requests and GMB optimization also help accelerate trust.
Do I need a website to get clients?
Yes — most commercial prospects will search your company name online before contacting you. Here’s why having a proper cleaning company website makes all the difference.
How can I follow up faster with leads?
Set up instant form notifications, use a CRM or mobile app for alerts, and add an autoresponder to reassure the lead you’ve received their request. Follow-up speed is one of the biggest sales differentiators in commercial cleaning.
Ready to Get More Commercial Cleaning Clients?
Whether you need a high-converting website, a landing page that brings in leads, or help running Google Ads — we specialize in marketing for cleaning businesses. Let’s build the system that works while you clean.