Tracking Phone Calls from Your Cleaning Website | Complete Guide to Call Tracking
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As a commercial cleaning business, you're likely investing in a website, digital ads, or SEO to generate leads— but how do you know what’s actually working? Tracking phone calls from your cleaning website is the missing link between your marketing and real, paying customers.
In this guide, we’ll walk you through how call tracking works, the best software to use, and how to attribute leads whether they come through your site, Google Ads, or social media campaigns.
🔍 Want to streamline lead capture and save time? Check out our AI Receptionist for Commercial Cleaning: Cost & Benefits to pair with your call tracking strategy.
This beginner’s guide is built to help you boost ROI and gain full visibility into which campaigns drive your best clients.
Types of Call Tracking Tools
Understanding the types of call tracking available is essential for aligning tools with your business goals. Whether you're focused on digital marketing or print campaigns, there’s a tracking method to fit.
📱 Dynamic Number Insertion (DNI) for Websites
DNI automatically swaps phone numbers on your website based on the traffic source—such as Google Ads, Facebook, or SEO. It helps you know exactly which campaigns or keywords are driving calls. Ideal for cleaning businesses running multi-channel online ads.
📄 Static Call Tracking for Flyers and Offline Ads
Use dedicated static phone numbers for postcards, door hangers, vehicle wraps, or local ads. This helps you measure offline lead sources and compare effectiveness against online channels.
🔧 Recommended Providers
Here are trusted platforms that offer powerful tracking features and integrations:
- CallRail – Great for small to mid-size businesses, offers DNI, form tracking, and CRM sync.
- WhatConverts – Combines call, form, and chat tracking into a unified dashboard.
- CallTrackingMetrics – Offers advanced call routing and integrations, good for scaling operations.
Setting Up Call Tracking on Your Website
Implementing call tracking doesn't have to be complicated. Here’s a step-by-step overview to help you get started and ensure your cleaning business is capturing the full picture of lead sources.
🔢 How to Install Tracking Numbers
Begin by purchasing unique phone numbers from your call tracking provider. Assign each number to a specific marketing source (Google Ads, Facebook, email, etc.). Install their script or plugin on your website to enable dynamic swapping based on the visitor’s source.
📊 Setting Up Call Tracking with Google Tag Manager
Google Tag Manager (GTM) makes it easy to add and manage tracking scripts. Simply create a new tag using your call tracking provider’s JavaScript snippet, and fire it on all or specific pages. This ensures your tracking is consistent without touching the website code every time.
📈 Integrating with Google Analytics and Ads
Most call tracking platforms integrate directly with Google Analytics and Google Ads. This allows you to attribute phone calls as conversions. Set up “Goal Tracking” in GA4 or link conversions in Ads to optimize campaigns based on actual lead performance, not just clicks.
Tracking Form Fills and Phone Conversions Together
Not all leads come through phone calls—many start by filling out a form on your website. To get a complete picture of your marketing performance, it's essential to track both form submissions and inbound calls in one lead flow.
📨 Capture Form Source with UTM Tags
Add fields to your forms that automatically collect source data such as campaign, keyword, or traffic origin. This lets you connect submissions to specific ads or marketing channels for better attribution.
🔄 Merge Call and Form Data for Complete Insights
When a visitor both calls and submits a form, advanced platforms like WhatConverts and CallTrackingMetrics can unify that data into one lead record—giving you full visibility into that customer journey.
🧮 Calculate Pricing After You Capture the Lead
After you receive a form submission, the next step is pricing the job. Instead of guessing or jumping to email, use a professional estimating tool to deliver consistent bids.
👉 Try the Janitorial Bid Calculator to streamline your quoting process and turn form leads into real opportunities.
Best Practices for Attribution and Lead Analysis
📍 Track Lead Sources Accurately
Use UTM parameters, call tracking numbers, and campaign tags to pinpoint exactly where each lead originated. Knowing whether a lead came from Google Ads, organic search, or a postcard helps you allocate budget more effectively.
📞 Score and Qualify Phone Leads
Go beyond call volume. Use call recordings and tagging to score lead quality—so you're not just getting more calls, you're getting the right ones. Filter out spam and focus on calls from decision-makers.
📊 Use Data to Refine Sales Strategy
When you know which campaigns drive your best leads, use that data to improve your messaging, bidding, and targeting. This also helps you close deals faster by aligning sales follow-ups with what prospects responded to.
🤝 Learn how to turn leads into contracts with our negotiation guide
📋 Call Tracking and Lead Attribution Checklist
Use this checklist to make sure your commercial cleaning business is set up to track calls, form fills, and lead performance correctly:
- ✅ Assign unique phone numbers to each marketing source (Google Ads, SEO, social)
- ✅ Add UTM parameters to all your campaign links to capture source info in form submissions
- ✅ Set up your call tracking provider’s script using Google Tag Manager for easy management
- ✅ Integrate your call tracking with Google Analytics and Ads for conversion attribution
- ✅ Merge phone and form leads in your CRM for full customer journey visibility
- ✅ After a form submission or call, use the Janitorial Bid Calculator to generate pricing quickly
- ✅ Regularly review call recordings and form source data to qualify leads and adjust campaigns