Publicity is in a tricky place right now, newspapers are dying and google has given press releases the smack down for a lot of seo purposes. But we still have to get our name out there somehow… and cheaply.
The main goal for a newspaper is to get your name in the company announcement section. Two reasons
1. Business people/professionals still read the newspaper, you know people who have good jobs or own businesses.
2.Lay the foundation and convince the editor over the long term to write a story about your business, the mother load. Not only for the one day story but the lifetime link.
The internet is a little trickier, google doesnt like people to spam press releases anymore for links. Just a simple domain. You also get the benefit of populating your name, domain name. What that is worth? anyone’s guess.
One of the owner had a story in NY Times once and it brought jobs in for years….
Here is an example:
PRESS RELEASE FOR IMMEDIATE RELEASE
HEADLINE– Company Carpet Cleaning Introduces Deal Of The Day Website City, State
December 26,2014—City, State—
Body 2-6 paragraphs-company carpet & tile cleaning, a city,state specialty cleaning contractor introduces a new interactive website dedicated to special carpet cleaning offers and deals. The new website has a section set up for homeowners to take advantage of different deals and special holiday offers. As an example the current deal states homeowners can have 2 rooms of carpet steam cleaned for a price of $149.
Current president name commented “In today’s economy and the popularity of various 1 time internet special deals, we felt it was time to give our own directly to homeowners”. QUOTE
At http://methodcleanbiz.com consumers can access all the deals for each day.
The company website has over 50 different blogs on carpet cleaning topics and cleaning tips for consumers. Each day a new article will be published on different topics the company has experience in. In addition pictures of before and after jobs are included to see the diversity in jobs the company services. Early 2015 a video section will have footage of live jobs in carpet, tile and upholstery cleaning. A big box in the right hand corner will rotate different deals every day.
company, was incorporated in date. The company president is name
General info-company provides a full range of specialty cleaning services for homeowners, commercial and institutional market. The company has tools and training to provide carpet steam cleaning,low moisture carpet care, tile/grout restoration and upholstery dry or steam cleaning .Air duct cleaning will be available in 2012. More information can be found at the corporate website domain.