Creating a Business Model Scorecard for Cleaning Services

To create an effective scorecard, consider the following criteria, each rated on a scale of 1 (difficult) to 3 (easy):

1. Customers

   • Number needed: How many customers are required to make the service viable?
     • Score: 1 (many), 2 (moderate), 3 (few)
   • Ease of finding: How easy is it to identify and reach potential customers?
     • Score: 1 (difficult), 2 (average), 3 (easy)
   • Buying patterns: How predictable and consistent are customer purchasing habits?
     • Score: 1 (unpredictable), 2 (somewhat predictable), 3 (consistent)

2. Customer Value

   • $ revenue: What is the revenue potential per customer?
     • Score: 1 (low), 2 (moderate), 3 (high)
   • Repeat sales: How likely are customers to make repeat purchases?
     • Score: 1 (unlikely), 2 (possible), 3 (very likely)
   • Ongoing support: How much ongoing support is required?
     • Score: 1 (high), 2 (moderate), 3 (low)

3. Sales

   • How important: How critical is this service to the overall business strategy?
     • Score: 1 (not important), 2 (important), 3 (very important)
   • Competitive advantage: How much of a competitive advantage does this service provide?
     • Score: 1 (low), 2 (moderate), 3 (high)
   • Price versus Value: How well does the service price align with the value provided to customers?
     • Score: 1 (poor alignment), 2 (average alignment), 3 (excellent alignment)

4. Customer Acquisition Cost

   • Entry Cost: What is the cost to acquire a new customer for this service?
     • Score: 1 (high), 2 (moderate), 3 (low)
   • Support after sale: How much support is needed after the sale?
     • Score: 1 (high), 2 (moderate), 3 (low)
   • Advertising needed: How much advertising is required to promote the service?
     • Score: 1 (high), 2 (moderate), 3 (low)

5. Long Term

   • Profit margin: What is the profit margin for this service?
     • Score: 1 (low), 2 (moderate), 3 (high)
   • Up-selling and cross-selling: How much potential is there for up-selling and cross-selling?
     • Score: 1 (low), 2 (moderate), 3 (high)
   • Ongoing cost: What are the ongoing costs associated with the service?
     • Score: 1 (high), 2 (moderate), 3 (low)

6. Investment

   • Entry: What is the initial investment required for this service?
     • Score: 1 (high), 2 (moderate), 3 (low)
   • Keep market share: How much investment is needed to maintain market share?
     • Score: 1 (high), 2 (moderate), 3 (low)
   • To stay ahead of competitors: What level of investment is required to stay ahead of competitors?
     • Score: 1 (high), 2 (moderate), 3 (low)
   • Training Cost: What is the cost of training staff for this service?
     • Score: 1 (high), 2 (moderate), 3 (low)