How to create a commercial cleaning sales plan, this can apply to commercial cleaning, carpet cleaning and janitorial services. We are going to cover 6 steps to creating a dedicated sales plan we can follow every day, month and year. A sales plan is meant to be a living document that as we learn will be updated and improved over time.
- Step 1 What is our objective or financial goal?
- Step 2 What Resources are available, what is your commitment level?
- Step 3 Targeting, who are the types of businesses you will focus on?
- Step 4 Services, what services will you focus on?
- Step 5 Activity Log- What physical actions will you take on a daily/weekly/monthly rotation
- Step 6 Training- What Training do you need to accomplish your goals?
Step 1 What is our objective or financial goal?
First step to consider is how much revenue or profit do we want to generate in a year? $50K, $100K or even a million. Its important to start here because some of the other answers can completely change based on this answer
Step 2 What Resources are available, what is your commitment level?
Some of these questions are how many hours day/week/month are you willing to commit to this campaign. How much money can you spend monthly on marketing and advertising? What is the number of business leads you need?
Step 3 Targeting, who are the types of businesses you will focus on?
This question can be separated into 2 main categories: Industry, specific business target or a geographic target. For example you want to target churches or medical buildings. The geographic way would be hitting every business in a zip code, town, radius.
Step 4 Services, what services will you focus on?
This section works hand in hand with step 3 of which businesses to target. Some services fit better with certain targets. For example churches and professional offices are great for carpet cleaning with encapsulation and VCT.
Step 5 Activity Log- What physical actions will you take on a daily/weekly/monthly rotation.
a. Cold call 20 business per week
b. Phone call 40 businesses per week
c. Make 20 connections on linkedin per week
d. Run 1 facebook ad mon-fri for $5 per day
e. Post 1 article on social media per month
f. Write 1 blog per month
g. Shoot 2 videos per month
h. Mail each qualified lead/prospect 2x per year
Step 6 Training- What Training do you need to accomplish your goals?
Sales & Marketing Training can be split up in 3 basic categories
In conclusion we can accomplish our goals whatever they are but the first step is creating an outline to follow, a roadmap to success.