How To Sell Commercial Cleaning To Local Retail Businesses
In this blog we are going to focus on selling commercial cleaning, janitorial and commercial carpet cleaning services to local businesses.
Retail Property Managers. Property Management companies are just like cleaning services, most focus on a segment or specialty in the marketplace. One of those segments is the Retail sector, most of us drive by these locations all day everyday wondering how to connect with these managers and if its even worth it.
Similar to getting leads and accounts from construction companies and office furniture installers from our marketing plan, this is a 2 for 1 deal in sales and marketing. In this case it’s a 3 for 1 marketing opportunity.
We can reach out to the property manager, salesperson and the tenant moving in.
3 Sales Opportunities with Local Retail Property Managers
With the property manager our value proposition is move outs, lease renewals and prepping for a future sale. Leasing property is a negotiation and often tenants will require the space to be spiffed up and refreshed before moving in or renewing a 5 year lease.
Real Estate or Leasing Agent
The midsize to larger management companies will have a real estate sales or leasing agent and this person can be a great resource for referrals. This can work both ways with finding out who is moving in and who just moved out, where did they move to.
New Tenants Moving In
These type of services are mostly 1x jobs, our ultimate goal is connecting with the new tenant moving in to provide a long term cleaning program on a monthly, quarterly or daily basis.
How To Promote A Commercial Cleaning Business Locally
Today I broke it down into 2 categories “old school” and “digital world”
- Direct Mail
- Door to Door sales
- Phone appointment setting
- Targeted Google display
- Cold Email introduction