Best Paid Advertising Platforms to Grow Your Commercial Cleaning & Janitorial Services
If you own a commercial cleaning business or a janitorial service, finding the right advertising channels is key to attracting high-value clients. In this guide, we’ll explore the best paid advertising platforms to grow your business, covering:
✅ Diverse Advertising Options – From Google Ads to social media marketing, we’ll discuss how each platform works for commercial cleaning services.
✅ Tailored Strategies – Different platforms attract different audiences. Understanding your target market is crucial for maximizing your ROI.
✅ Best Practices for Choosing Platforms – Learn how to target medical offices, property managers, and corporate clients effectively.
Let’s dive into the top paid advertising platforms that will help your cleaning business stand out and win more contracts!
Top 7 Paid Advertising Platforms for Commercial Cleaning Services
Looking for the best ways to market your commercial cleaning business? Below are the most effective paid advertising platforms to help you attract high-value clients.
| Platform | Effectiveness | Cost |
|---|---|---|
| Google Ads (Paid Search) | ⭐⭐⭐⭐ | 💰💰💰 |
| Display Ads (Google & News Sites) | ⭐⭐⭐ | 💰💰 |
| LinkedIn Ads | ⭐⭐⭐⭐ | 💰💰💰 |
| Facebook Ads (For Small Businesses) | ⭐⭐⭐⭐ | 💰 |
| YouTube Video Ads | ⭐⭐⭐⭐ | 💰💰 |
| Bing Ads (Underrated Opportunity) | ⭐⭐⭐ | 💰💰 |
| Local Sponsorships | ⭐⭐⭐ | 💰 |
💡 **Want more detailed insights?** Check out our full guide on how to advertise a commercial cleaning company for expert strategies!
1. Google Ads (Paid Search)
📌 Best For: Targeting high-intent customers actively searching for “office cleaning services near me.”
Why It Works: ✔ Appear at the top when businesses search for commercial cleaning. ✔ Highly targeted – You only pay when people click your ad. ✔ Can target specific cities, neighborhoods, or industries.
🔍 Pro Tip: Use Google Ads Keyword Planner to find high-value search terms like:
- “Janitorial services for medical offices”
- “Tile and grout cleaning commercial”
- “Carpet cleaning for offices”
⚠ Challenges: Specialty services like VCT floor waxing may have low search volume, so testing different ad creatives is crucial.
🔗 Learn More: How to Optimize Google Ads for Commercial Cleaning
Google Display Ads (News & Business Websites)
📌 Best For: Brand Awareness & Remarketing.
Places your ad on local news sites, industry blogs, and business websites.
Helps nurture leads even if they aren’t actively searching for cleaning services.
Can be combined with cold outreach (emails, calls) for higher conversion.
⚠ Common Mistake:
Many business owners focus only on clicks—instead, track website traffic increases and brand recall.
Facebook Ads (For Small Business Outreach)
📌 Best For: Targeting office managers, small business owners, and facility managers.
Super affordable – Start for as little as $5/day.
Easy targeting – Reach users based on job titles, behaviors, and location.
Boosts brand recall – Even if they don’t click, your brand stays top-of-mind.
📢 Facebook Ad Strategy
- ✅ Use retargeting ads for people who visited your website but didn’t convert.
- ✅ Promote before & after images of your cleaning services.
- ✅ Run local awareness campaigns to increase visibility in your city.
LinkedIn Ads (For Targeting Property Managers & Office Executives)
📌 Best For: Winning corporate contracts & large office buildings.
Directly targets property managers, HR directors, and office administrators.
Offers Sponsored Content Ads, Text Ads, and InMail Ads to reach decision-makers.
Expensive but highly effective for high-value contracts.
⚠ Common Pitfall:
LinkedIn Ads can cost $5–10 per click, so combine with organic LinkedIn networking for better results.
YouTube Video Ads
📌 Best For: Building trust & showcasing expertise through video marketing.
Video ads humanize your business and help build credibility.
YouTube allows you to target decision-makers watching cleaning-related content.
📢 Types of YouTube Ads
- 🎯 7-second bumper ads – Best for retargeting visitors.
- 📺 30-second skippable ads – Ideal for brand awareness.
- 📖 Testimonial or educational content – Examples: "Best Practices for Office Disinfection".
Bing Ads (A Hidden Opportunity)
📌 Best For: Less competitive search ads with lower cost-per-click.
Fewer competitors = Lower ad costs than Google.
Many corporate professionals still use Bing as their default search engine.
Works well for high-value contracts (office cleaning, hospitals, retail chains).
Local Sponsorships (Community-Based Marketing)
📌 Best For: Brand awareness & credibility.
Sponsoring local events, trade shows, or business associations builds credibility.
Combines well with cold calling since prospects recognize your brand.
Works great for long-term client acquisition.
✅ Ideas for Sponsorships:
- 🏢 Sponsor local business expos or real estate meetups.
- 🤝 Partner with property management associations.
- 📰 Get featured in local business newsletters.
Final Thoughts: How to Choose the Best Paid Advertising Platform
🚀 The best advertising strategy is a mix of multiple platforms. Test and refine based on what works for your target audience.
✅ If you want immediate leads → Google Ads & Bing Ads
✅ If you want brand awareness → Display Ads & YouTube Ads
✅ If you want direct business connections → LinkedIn Ads
✅ If you want low-cost engagement → Facebook Ads
✅ If you want long-term visibility → Local Sponsorships
💡 Pro Tip: Track and adjust your campaigns regularly! Use tools like Google Analytics, Facebook Pixel, and LinkedIn Insights to measure your ROI.
🚀 Ready to Scale Your Cleaning Business?
Get expert guidance on digital marketing, paid ads, and client acquisition strategies for your commercial cleaning business. Schedule a free consultation today!