How to Advertise a Cleaning Business in 2025 (Don’t Skip Display Ads)
Whether you're just getting started or trying to scale your cleaning business in 2025, advertising smartly is key. Most cleaning companies turn to Google Search or local flyers—but few fully leverage the power of display ads. These visual banners don’t just build awareness—they follow your prospects, build trust, and bring leads back to your site.
In this article, we’ll walk through how to advertise your cleaning services using a modern, results-driven approach—especially focusing on how to use Google Display Ads effectively in your 2025 marketing mix.
Start With a Clear Goal
Before spending a single dollar on ads, define what you're trying to achieve. Are you trying to get more walk-through requests? Build local brand awareness? Re-engage visitors who didn’t convert?
Your advertising objective should shape your entire strategy—from the platforms you use to the creative you design.
📊 Need Help Setting a Realistic Budget?
Use our free commercial cleaning marketing budget template to map out your ad spend and align it with your growth goals.
View Budget TemplateWhat Is a Display Ad?
Display ads are visual banners shown across millions of websites, apps, and videos through platforms like the Google Display Network (GDN). Unlike search ads that appear when someone types a keyword, display ads are passive—meaning they’re shown to your audience while they browse the web.
- ✅ Image-Based: Includes photos, illustrations, or branded graphics.
- ✅ Wide Reach: Appear on websites like news outlets, blogs, Gmail, and YouTube.
- ✅ Brand-Building: Great for building visibility and staying top-of-mind.
- ✅ Low Cost per Impression: Often under $1 for 1,000 views.
Is growing your cleaning business becoming a heavy lift?
Where Do Display Ads Appear?
One of the biggest advantages of Google Display Ads is their reach. Your cleaning business can appear on websites and apps your ideal customers are already using—whether they’re reading news, checking the weather, or watching videos. Here's where display ads commonly show up:
Your Ads Are Only as Good as the Page They Land On
Getting clicks is just the beginning—turning visitors into leads starts with a high-converting landing page. Make sure your ads are sending prospects to a page designed to convert.
See Landing Page ExamplesWhy Display Ads Work for Cleaning Businesses
Most cleaning companies rely on word of mouth, referrals, or direct Google searches. But here’s the problem: not everyone is ready to hire the first time they visit your site—or even the first time they hear about you.
Display ads help you stay visible during that decision-making window. Whether your prospect is managing a property, overseeing office vendors, or just moved into a new space, the name they see most often tends to feel more familiar—and more trustworthy.
- ✅ They Build Recognition: People are more likely to choose a company they’ve seen several times—even if they didn’t click at first.
- ✅ They Build Trust Over Time: A consistent visual message (clean uniforms, professional logo, clear offer) makes your business look established and reliable.
- ✅ They Catch People at the Right Time: A prospect might not need cleaning today—but seeing your ad next week, when they’re ready, puts you top of mind.
- ✅ They Work Quietly in the Background: Even if you’re not running daily promotions, display ads continue to show your business to the right people, in the right places.
It’s not about flashy tactics. It’s about being present when the decision is made. Display ads help your cleaning company show up—not just once, but over and over again—so when the time comes to choose, your name is the easy one to remember.
Best Ways to Use Display Ads in 2025
Display ads work best when they’re part of a larger strategy—not used on their own. The key is to match your message to the moment: are you introducing your brand, reminding someone who’s visited your site, or following up with a warm lead who hasn’t responded yet?
- ✅ Retargeting Website Visitors: Show ads to people who visited your cleaning website but didn’t request a quote or fill out your form. This is one of the most cost-effective ways to stay in front of warm leads.
- ✅ Running Awareness Ads by ZIP Code: Target neighborhoods, office parks, or industrial zones with local banner ads that build recognition over time.
- ✅ Reaching People Actively Shopping for Services: Use Google’s “in-market” audience targeting to show ads to users researching janitorial, post-construction, or commercial floor cleaning services.
- ✅ Following Up After an Estimate: Upload a list of people who received quotes but didn’t book—then serve gentle reminders like “Still deciding? Schedule your cleaning today.”
- ✅ Staying Visible During Seasonal Campaigns: Run short bursts of ads during common decision-making windows like back-to-school, post-holiday resets, or spring office cleanouts.
You don’t need to run all of these at once. But using just one or two display ad strategies—especially retargeting and ZIP-based campaigns—can significantly improve lead quality and brand recall.
Sample Campaign Structure for Cleaning Businesses
Here's how a layered campaign might look for a commercial cleaning company. Each campaign plays a role—from capturing new leads to nurturing those who need more time to decide.
🔍 Google Search Ads
Target high-intent keywords like “office cleaning service near me” or “janitorial quote.” These drive leads from people actively looking.
🧭 ZIP Code Display Ads
Run banner ads in your service area (by ZIP code) to build brand awareness in office parks, schools, and industrial zones.
🔁 Retargeting Ads
Show reminder ads to people who visited your site or got a quote but didn’t convert. Great for boosting return on ad spend.
📅 Seasonal Promotions
Short campaigns tied to key times like New Year refreshes, back-to-school, or spring deep cleans. Great for limited-time offers.
What Makes a Great Display Ad?
Before you launch any display ad campaign, it’s worth making sure your creative checks the right boxes. If you’re also running Google Search, check out our full breakdown of 3 Best Google Ads Strategies for Cleaning Services .
Your banner ad might be the first impression someone has of your cleaning company. A clear message and strong visual can make the difference between being ignored—or remembered. Here’s what to do—and what to avoid.
🚫 Avoid using generic stock photos with no branding
🚫 Don’t cram in every service or too much text
🚫 Avoid vague phrases like “Learn More” or no CTA at all
🚫 Don’t change your color scheme or leave branding off entirely
🚫 Don’t run one design forever without checking results
Budget Tips for Display Ads
A successful display campaign doesn’t have to be expensive—but it does need consistency. Many cleaning businesses get discouraged because they run ads for a week or two, then stop before any momentum builds. That’s why setting a clear monthly marketing budget is critical.
Display ads aren’t meant to bring in 10 leads overnight. They build awareness, familiarity, and trust—especially when layered with your Google Search campaigns. Think of them as a steady drumbeat in the background, quietly reminding your prospects that you’re ready when they are.
A good starting point is allocating $150–$500/month for display ads alone. This is enough to run a retargeting campaign and local ZIP code banners without stretching your budget. To make your entire marketing plan work together, use our sample commercial cleaning marketing budget template to map everything out.
Suggested Budget: $300–$800/month
Goal: Direct lead generation
Suggested Budget: $150–$500/month
Goal: Brand visibility & re-engagement
Suggested Budget: $450–$1,300/month
Goal: Balanced strategy (lead gen + brand building)
Even a modest monthly budget can go a long way—if it’s applied consistently and paired with the right strategy.
❓ Frequently Asked Questions
What are display ads and how are they different from search ads?
Are display ads worth it for small cleaning businesses?
Where do display ads show up?
How much should I spend on display ads monthly?
What’s the best way to track if my display ads are working?
Ready to Build a Smarter Ad Strategy?
If you’re serious about turning clicks into clients, we can help. Schedule a free strategy call or reach out with your questions—we’ll walk you through what’s working for cleaning businesses right now.