How To Get Carpet Cleaning Accounts: Top 10 Marketing Strategies

This comprehensive guide covers the top ten marketing strategies to acquire commercial carpet cleaning accounts. The focus is on commercial carpet and tile cleaning, recognizing the distinct differences in decision timelines compared to janitorial services.

Factors to Consider

Size and Revenue of the Job: Larger accounts often have longer sales cycles and can be challenging to approach door-to-door. Small businesses, retail, and restaurants are ideal targets for door-to-door sales.

Top 10 Strategies to Include

Telephone Appointment Setting

Description: Use telephone calls to introduce your service, connect with local business owners, and set appointments. Avoid being overly aggressive to preserve potential relationships.

Tips:

• Aim for a simple introduction rather than a hard sell.
• Keep a record of follow-up dates for prospects not ready to buy immediately.

Door-to-Door Sales Route

Description: Ideal for retail, restaurants, and small businesses located in dense areas.

Tips:

• Plan routes to cover multiple businesses in a small area.
• Tailor your pitch to the specific needs of each business type.

Direct Mail

Description: Utilize postcards, sales letters, and advertising specialties to follow up with leads.

Tips:

• Personalize mailings with the recipient’s name and title.
• Use direct mail to complement phone and door-to-door efforts.

LinkedIn Marketing

Description: Connect with potential leads like realtors, property managers, and small business owners using LinkedIn.

Tips:

• Use LinkedIn Sales Navigator to narrow down leads.
• Engage with your connections by sharing valuable content and insights.

Facebook Advertising

Description: Target small business owners using Facebook’s Power Editor.

Tips:

• Create ads for niche behaviors and affinity groups.
• Test different ad categories to find the most effective ones.

SEO and Search Marketing

Description: Optimize your website for search engines and use search marketing to drive traffic.

Tips:

• Blog regularly (2-3 times a month) on relevant topics.
• Research and use keywords like “commercial carpet cleaning” and “floor cleaning.”

Email Marketing

Description: Use email for follow-ups and staying in touch rather than cold leads.

Tips:

• Avoid blasting emails to hundreds of prospects to prevent being flagged as spam.
• Personalize emails with valuable content and offers.

Paid Digital Advertising

Description: Use Google AdWords and other digital advertising platforms to generate leads.

Tips:

• Research keywords to find the most effective ones for your market.
• Use a combination of keywords related to diverse services.

Associations and Networking

Description: Join industry associations like BOMA, local chambers of commerce, and trade groups.

Tips:

• Leverage member lists for contact information.
• Attend networking events to build relationships.

Referral Marketing

Description: Encourage current clients to refer new customers.

Tips:

• Offer incentives like discounts or cash rewards for successful referrals.
• Build relationships with flooring retailers and installers for third-party referrals.

Conclusion

This top ten list covers various marketing strategies that can be integrated into a cohesive marketing plan. Always aim to find 3-4 strategies that work best for your business and target market.