Organizing Marketing Tactics For Commercial Cleaning Services
If you run a commercial cleaning service, you know that marketing and sales can be tough. But there are simple steps you can take to generate leads and close sales.
In this article, we’ll take a closer look at a six-step sales plan that includes an activity log and a sales plan checklist.
The six steps in this plan are designed to help you create a list of tactics that you can use to generate leads and close sales.
The activity log is all about holding yourself accountable and making sure that you’re doing everything you can to meet your sales goals.
The key is to put together a checklist of what you want to accomplish
One of the key tactics in this plan is email marketing. You can email 30 to 50 businesses a day to let them know about your services.
You can also reach out to clients and former estimates who might still be looking for cleaning services.
Another tactic is guerrilla marketing. This involves putting your business cards and sell sheets in your car or work van and handing them out whenever you see an opportunity. You can drop them off at businesses that look like a good fit for your services.
Other tactics include LinkedIn and Facebook messaging, improving your social media pages, completing your Google My Business profile, and posting on Facebook at least once a week.
You can also use direct sales tactics like door-to-door sales and phone calls, and network with local groups or online press releases.
The key is to put together a checklist of what you want to accomplish, who you want to assign tasks to, and what the due date is. At the end of every week or month, you can track your progress and see where you are. Over time, you’ll start to see the impact of your marketing efforts on your sales.
Remember, sales are a lagging indicator, and it may take some time before you see the results of your marketing efforts. But by using a simple sales plan and checklist, you can stay on track and keep pushing forward.